Coke Shmoke

So… as of whenever, Coke sold in California will be less toxic than Coke sold everywhere else… at least until they change that… In a stunning move of good sense the state of California apparently told Coca Cola that if they don’t remove caramel coloring, which is on the Center for Science in the Public Interest’s list of unsafe food additives, the manufacturer would have to include a cancer warning on the container.  So while shouting loudly that caramel coloring is now, and has always been, safe, Coca Cola is going to use a different kind of caramel coloring for its California products; this formula will then be distributed nationally.

I have mixed feelings about the whole thing.  I must confess that I’m glad when pretty much anybody takes on Big Soda; however, will this change lead consumers in California, and anywhere else the new formula is sold, to believe that cola is safe?  How about a diabetes warning label?  How about a tooth decay label?  How about a “this cleans blood off roads and shmutz off car parts” label?   Coke and the caramel coloring folks argue that you’d have to consume an unthinkable number of Cokes to experience any ill effect of caramel coloring.  Have they been to a convenience store lately?  You could bathe your feet in the largest fountain offering.  So on this one I guess I have to give kudos to California for forcing the issue, but really, if you’re concerned about the health effects of soda,  shouldn’t you just stop drinking it?

3 responses

  1. Like my litlsis, I too feel a little cheated by this small move on the part of Coca-Cola, albeit deliciously forced by the state of California. It will take a very long time to educate the public on the thoughtless use of dangerous chemicals in our foods if we do it one chemical at a time. On the other hand…. it is possible that as people become aware of one or two or three instances of food manufacturers choosing capital over clean product, people may look more closely at what they’ve been led to believe is safe to put in their mouths.

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