Back to the Changes in Breyer’s

Many of you saw my post following the unhappy discovery that my Breyer’s ‘ice cream’ was not actually ‘ice cream’ but was labelled as ‘Frozen Dairy Dessert.‘  I have been watching the freezer section and, oddly enough, which varieties are still labelled as ‘ice cream’ and which are ‘frozen dairy dessert’ varies not only by region but by time.  I have found both peach ice cream and peach frozen dairy dessert in the freezer at my Kroger on different recent occasions.  I check it out every now and then out of curiosity because we have received a huge reaction  (huge for our little blog that is) to that post.  Many people from all over the globe have found, read and posted their dismay over the addition of chemicals to the formerly ‘all-natural’ ice cream here on our blog.

Once I vented my anger on the blog I had planned to merely let my dollars do the talking to Unilever (the corporate parent of Breyer’s).  Your responses impel me to write to Unilever.  I thought I’d share the letter with you, our lovely readers!  Please feel free to add your responses on the matter to Unilever :

Dear Unilever,
I am extremely disappointed in the changes that have been made in the ingredient list of Breyer’s, the formerly all-natural ice cream.  Upon discovering that many Breyer’s flavors, even simple ones like peach, do not even qualify for the label ice cream, but are sometimes labelled as ‘frozen dairy dessert,’ I stopped purchasing your product.  I was a loyal Breyer’s customer, buying your product exclusively for many years because the labels lived up to your advertising campaigns boasting of natural and recognizable ingredients.  I stopped reading the labels of simple flavors because I
trusted your reputation.  Of course when you added flavors with cookies, I knew that those flavors did not meet your previous chemical-free standards, but I never bought those.  I bought and enjoyed vanilla, chocolate, coffee, cherry vanilla, and butter pecan knowing that although ice cream is an indulgence, at least I was offering a wholesome indulgence to my family.

I would have left my protest to your ingredient changes at the level of my dollars in the grocery store, but for the fact that I write a blog in which my sister and I explore feeding our families real, wholesome food.  I posted my dismay over the changes in the basic Breyer’s flavors and have been overwhelmed by the response.  I thought you might like to know that my little blog, in the vast sea of internet information, has drawn 186 views and 53 comments to our post, “Frozen Dairy Dessert, Really Breyer’s?”.  The comments all express dismay over your decision to include more chemicals and less real food in what used to be known as Breyer’s all-natural ice cream.

There is a market for your old ice cream!  Why not save a few simple flavors from chemical modernity.  I know lots of people who will buy it.  I don’t need caramel color, guar gum, tara gum, mono & di-glycerides, corn syrup, carageenan, or unidentified ‘natural flavors’ in my ice cream.  And I won’t buy yours as long as they are on your list of ingredients.

I am guessing that the folks who buy your flavor blast varieties won’t even notice if you take the chemicals out of your original flavors and convert the frozen dairy dessert back into ice cream.

Lisa Bromfield
“AKA Bigg Sis”

Little Sis and I are curious to know what you find in your grocery freezer.  Does your store carry Breyer’s ice cream?  Frozen Dairy Dessert?  Both?  Please check the simple flavors and let us know what you find.  Power to the People…. Right on!