Well friends, Environmental Working Group, the same folks who bring us the annual sunscreen report, have done an analysis of boxed cereals, and as we’ve suggested in the past, the news is not good. The worst of the bunch are 12 cereals that are more than 50 % sugar. Let me say that again, cereals that are more than 50% sugar.
Take a moment and picture a bowl of say, Rice Krispies or Cheerios. Now picture that bowl with a line down the middle, cereal to the left and sugar to the right, in equal measure. That is what a bowl full of Froot Loops with Marshmallows or Honey Smacks is. All of these cereals that EWG places in the “Hall of Shame” are marketed with animated characters, bright colors, and some even make nutrition claims about high fiber and other benefits that are drowned in half a bowl of sugar.
If you or your tribe members eat boxed cereal, give this writeup a look, see where your favorites are. If you need to make some changes, EWG has made some general suggestions on how to cut back on the morning sugar rush. In our house when the sugar numbers on cereals started creeping up (meaning above 5g per serving), we began insisting that the kids mix that cereal with one that is MUCH lower (like 1g). We also limit the quantity and will offer them other food if they are still hungry. I found that the kids would continue eating cereal long after they were satisfied. When they asked for more and I offered an alternative, they’d say “No, I’m full.” The sugar keeps them coming back, long after their appetites are satisfied. Part of the magic of that sweet demon I suppose, but one over which we have some control.
Not sure why all the fuss over sugary cereals? Take a look at this on what sugar does to your brain. Or read about the insulin response produced by eating the sugar regularly included in processed foods that researchers believe may be the leading cause of obesity here.
Thank you EWG for looking at this serious issue and helping to shed some light on the giant and ridiculous cereal aisle.
For more information about teaching children about healthful morning choices, see Lessons From the Cereal Aisle. For more information about reducing the sugar in your diet, see Big Sis’ post about Reducing Sugar One Teaspoon at a Time.