It has been a whole year. I absolutely cannot believe it. Bigg Sis and I had been talking about doing some writing together and it dawned on us that there was a way to get started, like right away. And so we dove in, and wrote post after post, but I don’t think that we had any idea that, unlike putting a book or a series of articles out there, the space of the blog was going to be one that was going to give so much to us. That we would develop relationships with other bloggers, that our own dietary choices would continue to evolve because of the amazing real food community we’ve stumbled into. I’m a little overwhelmed. I’m not kidding.
I have been deeply gratified by the comments we’ve gotten that essentially tell us that we’ve made a difference for someone. It’s like karmic payday. I have been delighted and surprised by the support I’ve received and the way I’ve been stretched as a cook, as a writer, and as a Mom. I feel lucky, and together Bigg Sis and I wanted to be sure that you know how much we appreciate you. Those who show up every time; those who pop in and comment, and all of you lurkers. We appreciate you and hope that we give you some small piece of what you all give to us.
In the vein of giving back, we’d like to offer everyone a blogiversary cookie, and for one lucky reader, a blogiversary book. But which to do first? Me, I’d go for the cookie, but I’ve seen what happens on these here internets, and I’m betting you’d like to know about the giveaway…. Continue reading
The release of Michael Moss’ book Salt Sugar Fat: How the Food Giants Hooked Us has prompted a flood of news stories. Moss is a New York Times reporter and a Pulitzer Prize winner. The guy has street cred as an investigator. I’ve not yet read the book; however, I’ve read the excerpt provided by Moss to the NYT Magazine. I also heard Moss interviewed on NPR’s Fresh Air yesterday. Moss’ revelation confirms the worst of my concerns about the producers of processed and convenience foods. The long and short of it is that when you feel like you can’t stop eating Oreo’s, that’s because you very nearly can’t. It’s not you, it’s them.
Moss reveals that in 1999 the Vice President of Kraft addressed CEOs of the other leading food producers and laid out his concerns about the growing obesity crisis and the increasingly clear links between highly processed foods and some of America’s biggest health threats. This individual worried about his industry’s culpability both from a moral and a financial perspective – we could get sued people. The response of his peers? We are responsible to our shareholders. We’ve spent a long time figuring out exactly how much salt, sugar and fat to use to ensure that consumers will buy our products and we cannot risk the loss of marketshare that would surely result from a change in practices. Let me say that part again: we are beholden to our shareholders. Guess who’s not in that sentence? You (unless of course you are a majority shareholder in General Mills or something).
Let me be clear, I am aware that companies who make food are for-profit companies. I realize that this is the arena in which they are making their living. Somehow, however, the brazenness of the shareholder beholden-ness shocked me. The implications of the food industry’s refusal to consider health crises in food formulation are vast. For me, the takeaway from Moss’ revelations is two-fold: 1) processed and packaged has been scientifically researched and developed to maximize taste, addiction, and profit, and 2) the onus of providing your body with nutritious food falls entirely on you. Continue reading