Breyer’s Frozen Dairy Dessert Reply

Progress can be slow.  As slow as melting ‘Frozen Dairy Dessert.’

I wanted to keep you posted on my interactions with Unilever, the multi-national corporation that owns the Breyer’s brand.  If you missed the letter I sent to Unilever about the change in many of their Breyer’s products from ‘all-natural ice cream’ to ‘Frozen Dairy Dessert’, you can read it here.

Clearly, I am not the first person to complain about the change in quality and taste as well as the addition of UN-natural ingredients to the ice cream formerly known as Breyer’s all Natural.  My letter was met with an almost immediate email response (read below) and the promise of a more in-depth look at my concerns in the future.  The email includes a list of the flavors that will not be changed to Frozen Dairy Dessert – but beware!!!  The ‘Ice Cream’ label does not preclude the use of either tara or guar gum or of caramel color which is an additive that the Center for Science in the Public Interest places on their AVOID list.  Please feel free to add your voice to the discontent appearing in the Unilever in-box at this link.

Additionally, I just received a coupon in the mail for a free Breyer’s product.  This was also obviously a canned response as the opening sentence is, “Thank you for contacting us regarding Breyers Ice Cream.  We are very sorry to learn you had this experience.”  I’m not deriding them for the canned comments, after all they did respond quickly, just amused and wondering if I will indeed ever hear any more.

As to the coupon for the product I swore I would never buy again… I will actually use this coupon to obtain for free the least offensive of their ice creams because it is not putting money in their pocket…. in fact it is taking it OUT of their pocket.  If a lot of people sent them letters to complain about the changes, Unilever would be sending out a lot of free coupons.  Might cost them more than they are saving by using cheap ingredients!  I’m just sayin…  Here’s the link for comments again.

And finally the moment you’ve all been waiting patiently for… here’s the email I received.

“Thank you for contacting us regarding Breyers Ice Cream .

Breyers® products have consistently delivered high-quality ingredients, great flavors and smooth creaminess that our fans love and we assure you that we remain committed to using high-quality ingredients in all our Breyers® products. Our Ice Cream varieties and new Frozen Dairy Dessert options continue to use fresh milk, cream and sugar.

What distinguishes our Frozen Dairy Dessert from our Ice Cream is that it’s blended in a whole new way to create a smoother texture, tends to have lower fat, and maintains a better texture throughout distribution…from our freezer to your home freezer.

Breyers® offers a wide range of products to meet the different taste, nutritional, and value needs of consumers. Many flavors will not be converting to Frozen Dairy Dessert, including: Natural Vanilla, Natural Strawberry, Chocolate, French Vanilla, Vanilla/Chocolate/Strawberry, Mint Chocolate Chip, Homemade Vanilla, Coffee, Vanilla/Chocolate, Lactose-Free Vanilla, Triple Chocolate, and NASCAR® Checkered Flag.

Your comments are extremely important to us and we will share them with our staff. We thank you for your interest in our products and we will be sending you a complimentary coupon via U.S. Postal mail which you should receive within 7-10 business days.

Sincerely,

Your friends at Breyers”

All I can say is…. Eat Food!  REAL Food!